CLEANSING SHAMPOO - Gently cleanses while preserving and enhancing the vibrancy of red hair

HAIR COLOR PROTECTANT - Helps boost softness and shine, this Red Boosting Shampoo with Anti-fade technology protects color and contains pomegranate extract and vitamin E.

FOR ALL SHADES OF RED - Safe for all shades of natural and colour-treated red hair

SAFE FOR EVERYDAY USE - Use every time you shampoo, whether it’s once a week or once a day

COMBINE WITH RADIANT RED PRODUCT LINE - For best results, use with John Frieda Radiant Red Red Boosting Conditioner